Formed in 1985, the Juneau Convention and Visitors Bureau is a private, nonprofit organization dedicated to economic development in Juneau, Alaska through promoting and marketing Juneau as a year-round visitor destination.

The JCVB's primary goal is to increase the overnight stays of business and pleasure travelers who support local businesses through consumer spending, and the city through payment of bed tax.

Both the City and Borough of Juneau and the membership of nearly 300 local businesses financially support the JCVB. The JCVB serves the goals of each by marketing Juneau as a destination and helping locally-owned businesses market their services to visitors and potential visitors. Overall, the JCVB seeks to ensure Juneau enjoys a more stable, sustainable year-round economy.